In 1955, Victor Lebow wrote in the Journal of Retailing,
"Our enormously productive economy demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfactions, our ego satisfactions, in consumption".
You will establish a three-step criteria: design, process & context. You will consider these functions and explore their global and local impact.
"Our enormously productive economy demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfactions, our ego satisfactions, in consumption".
You will establish a three-step criteria: design, process & context. You will consider these functions and explore their global and local impact.
- Enseignant: Dzianis KANDAKOU
- Enseignant: Peter KIERNAN
- Enseignant: Mélanie LIMACHE GOMEZ
- Enseignant: Alejandro REYMOND
- Enseignant responsable de l'UE: Sinead NAMUR